Marketing & Social Media Specialist
We are looking for a Marketing & Social Media Specialist who has a passion for data-driven marketing and connecting with people to understand their needs, motivation and drive so as to manage, retain and increase customer base and optimise and improve existing campaigns. To be successful in this role, it is essential that you possess the following:
- Adwords (Search, display, shopping, youtube)
- Google Analytic
- Minimum 2 years experience in Marketing and in an end to end campaign management including communications planning, briefing, campaign execution and reporting with proven success
- Experienced using social media management tools and running advertising campaigns
- Experience in analytics and insights to help maximise campaign performance
- Effectively address inquiries, feedback and complaints raised by customers
- Strong creative writing skills
- Creative approach and ideas to build online communities
- Handle and design search engine marketing strategies and optimisation
- Gather important metrics and analytical data and produce reports, insights and recommendations for performance media strategy and actionable commercial insights derived from data.
- High attention to detail and experience in analytics and reporting to ensure that all campaigns are driving brand awareness an overall increase in sales.
- Provide insight into improving the business and increasing revenue and customer base
- Use knowledge of the market and competitors to identify and develop unique selling propositions and differentiators.
- Ensure campaigns are customer focused, engaging and impressive
- Have an analytical mind that is comfortable with analytics and try ideas that may be simple and out of the box, but effective and performing
- Must have experience with online campaign delivery, with a reasonable familiarity with Google Analytics.